How mature is your multi-channel digital marketing strategy? Gian Caprini, Expedia Affiliate Network's Head of Digital Marketing, asked this question to our partners. The following is what he found.
The EAN Digital Marketing Team created a document aimed to provide the basis for an effective SEO strategy. The combination of technical aspects and content marketing principles is the recipe for success in a crowded space where in order to stand out you are required to build a great website from a coding and content perspective.
How long will SEO continue to focus on the optimization of 10 blue links on a web page?
Following a technical SEO checklist can increase visibility and traffic to your website. This is a simple statement, however after many years of evaluating the Search performance of hundreds of businesses I’ve realized just how straightforward solutions often are.