Expedia® Affiliate Network and Macau.com Announce Strategic Partnership for Online Travel Booking
The new alliance will bring Macau-bound visitors world-class online services
London, March 26 2012 –Expedia Affiliate Network (EAN), part of Expedia Inc. - the world’s leading online travel company, today announced a new strategic partnership with Macau.com, the leading online destination-marketing portal in Macau. The deal will give visitors to Macau.com access to over 149,000 hotels worldwide, using EAN’s latest state-of-the-art hotel booking platform, Chameleon™.
Macau.com’s customers will be able to take advantage of the best deals on hotel rooms and industry leading availability and rates. TripAdvisor's user-generated reviews will be displayed when searching for a hotel on the website, helping Macau customers select the perfect hotel for their trip. EAN’s best price guarantee will be valid on all bookings and customers will have access to its extensive customer-service infrastructure.
“This partnership combines Macau.com’s unrivalled local expertise and destination marketing platform with EAN’s best-in-class booking platform. This combination enables us to double our volumes and global distribution, together with our hotel partners, to meet growing demand,” said Mitchell Tan, General Manager of Macau.com. “We are now positioned to deliver an unbeatable user experience for customers who are looking to plan and book their trips to Macau.”
Henrik Kjellberg, President of Expedia Affiliate Network, said: “Macau.com is the leader in online destination marketing content for Macau, the highest growth tourism destination in Asia. We are extremely excited to work with them and be able to provide access to a tremendous increase in Macau hotel inventory via EAN’s hotel booking platform.”
Linking Expedia Affiliate Networkand Macau destination marketing creates a powerful nexus for promoting Asia’s fastest growing tourism and entertainment hub. The new partnership comes on the heels of a commercial cooperation between Macau.com and Expedia, which kicked off in January 2012, to distribute tickets for Macau live entertainment shows.
Macau is Asia’s highest-growth destination and the world’s Number 1 gaming center. Tourist volume is rapidly increasing because of the city’s numerous travel, entertainment, retail, and MICE options. In 2011, nearly 28 million visitors arrived in Macau, more than half visiting from Mainland China.